Why That Worked  – Presented by StoryBrand.ai cover image

Coach Builder Part 9—The Essential Qualities of a Respected Coach

Why That Worked – Presented by StoryBrand.ai

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Essential Qualities of a Respected Coach: Being a Guide, Not a Hero

The key characteristic of a respected coach is to be a guide and not a hero. A coach needs to understand that they are there to provide advice and support, not to overshadow the client. The coach-client relationship should be based on the guide being more competent than the hero. The guide should possess empathy to understand the hero's pain and competency to help the hero move forward. It is crucial for a coach to avoid assuming they know the client's problem and ensure that the client understands the coaching provided. Effective coaching involves active listening and careful understanding of the client's challenges.

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