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Ep.24 - Nicolas Cole - The Why & How of Audience Building
Intentional Wisdom
Scaling yourself online as an Executive employee
Corporate leaders and executives often overestimate the importance of having a large audience. The real value lies in sharing your knowledge and experiences. Instead of focusing on building a massive following, create assets that represent you and allow you to scale yourself on the internet. Dedicate a little time each week to write short pieces on topics you are knowledgeable about. Over time, you will build a library of valuable content that will have a significant impact. The emphasis should be on creating assets, not on audience size.
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