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#289 Brunello Cucinelli

Founders

NOTE

The Most Important Moment of Your Life

To successfully stand out, focus on one single project representing your life's dream. Embrace instinct and recklessness, and act even when hopes are feeble. Start a company by taking risks and trusting others, even without money. For example, by convincing a cashmere supplier to sell yarn with a promise to pay later, leading to significant opportunities. Embrace pivotal moments where life changes direction, transitioning from humble beginnings to becoming a successful entrepreneur.

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