Localize to Maximize Revenue

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Offering localized currencies can increase checkout conversion rates by 31%. Providing multiple payment methods caters to diverse consumer preferences worldwide, driving significant growth for businesses. Understanding regional willingness to pay is crucial; for instance, Southeast Asia's willingness is 35%-38% less than the US, while the Nordics show a 28% higher willingness. Tailoring prices to different territories is essential for maximizing revenue, and investments in automating price adjustments, along with localized currencies and payment options, are strategies to be prioritized.

Andrew Davies (@andjdavies) runs marketing for Paddle, the payment provider that powers several of my businesses. They also recently ran an AI launchpad accelerator, which massively impacted the trajectory of my business, Podscan. It's about time we chat more about money on the pod.

Today, I get to talk to Andrew about all things payment, why a Merchant of Record is something way too few bootstrappers leverage, and what the future holds for online payments.

This episode is sponsored by Podscan.fm

The blog post: https://thebootstrappedfounder.com/andrew-davies-the-power-of-a-merchant-of-record/

The podcast episode: https://tbf.fm/episodes/343-andrew-davies-the-power-of-a-merchant-of-record

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