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Investor Dave Eisenberg on Founding, Funding and Growing Proptech Startups

Thesis Driven Leader Series

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Pitching Business, Forecasting, and Building Trust in Entrepreneurship

Entrepreneurs should focus on honesty and the ability to forecast their business well, providing cogent explanations for future business performance and insightful analysis of past performance. When pitching their business, it is crucial to demonstrate the process of critical thinking, especially in adapting to different scenarios. Founders should avoid excessive bravado and instead show humility, highlighting potential risks and challenges rather than overselling. Building trust with investors is key for long-term relationships, achieved by establishing credibility through honesty, thoughtful analysis, and a balanced approach in pitching business ideas.

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