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99% Invisible cover image

The Power Broker #3: David Sims

99% Invisible

NOTE

How to make hard work easy. Building an environment with a mission

The focus on design aesthetics and the effort to create elegant and beautiful structures in the 1920s parks department by Robert Moses led to intensive drafting of zoning laws and engaging with local town councils. Moses' emphasis on creating pleasant and memorable designs like guardrails, light poles, and signs inspired his workers to strive for excellence in their work, transcending the mere task of making money for the company. Despite Moses' challenging personality, his approach of pushing his team to deliver the best work possible created a culture of inspiration and dedication among his workers.

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