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Design Better cover image

Tony Fadell: iPhone inventor on how to build the future

Design Better

NOTE

Understanding the Why in Innovation

The key insight from the discussion is the importance of understanding the 'why' in innovation. At Apple, the focus was on comprehending the problem being solved and the target audience, which was exemplified by the creation of the iPod based on the understanding that everyone loves music. This contrasts with General Magic's approach where the 'why' was not as inherently clear as it was for Steve Jobs, who had a natural grasp of the purpose behind building a product.

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