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“How To Go From $0 to Millionaire” Leila Hormozi’s Guide To NOT Being Broke
The Iced Coffee Hour
Effortless Impact of Behavioral Psychology in Business
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The key learning from behavioral psychology that greatly impacts running a business is the Ironic Process Theory. This theory suggests that to make thoughts or feelings bigger, one should try to avoid them, and to make them smaller, one should approach them. It emphasizes that most things in life, including relaxation, require less effort than we believe. Often, people mistakenly attribute their anxiety to their thoughts, when in reality, it is their subsequent actions after having those thoughts that cause the anxiety.
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