Reaching out to authors, such as Adam Grant and Gretchen Rubin, after incorporating their concepts in articles can lead to unexpected positive responses. Engaging with their work, sharing insights on how their ideas can be applied elsewhere, and showing genuine interest in their research can significantly increase the chances of receiving a positive response. Spending time on outreach, even if it takes hours, is crucial for building relationships and getting authors to promote the content. The key is to focus on engaging with the authors rather than just asking for shares, which can result in a high success rate of responses.