Owning Audience Data for Business Success

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The key insight is the importance of owning audience data for business success. By converting people into different channels that can be controlled more effectively, such as email, businesses can better understand and engage with their audience. Building a multi-platform presence, like incorporating podcasts and utilizing data from transcripts, can enhance the company's value. The focus is on owning and leveraging audience data to drive success, rather than relying on superficial metrics like newsletter growth charts.

John Yedinak, co-founder and president of Aging Media, joins Erik Torenberg to talk about his journey from the mortgage industry to building a powerful media company focused on the senior care sector. They explore the strategies for building a profitable media company in the B2B sector, the creator economy, and how traditional trade shows are being reimagined to engage audiences more effectively.

RECOMMENDED PODCAST:

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

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SPONSORS: BEEHIIV

Media Empires is brought to you by Beehiiv. Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝 to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.

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Recommended Podcast: Company Breakdowns

Each episode of Company Breakdowns dives into S-1s and series B-and-beyond companies, interviewing founders and investors to break down the companies. First episode is on Rubrik - which just IPO'd. Coming up this season: Databricks, Reddit + more,

Spotify

Apple

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LINKS:

Aging Media Network: http://www.agingmedia.com

Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/

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X / TWITTER:

@eriktorenberg (Erik)

@jryedinak (John)

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TIMESTAMPS:

(00:00) Intro

(00:52) John’s journey from Mortgage Industry to Media Mogul

(05:17) Strategies for Growth and Diversification

(10:04) Building Vertical Media from Scratch

(14:46) Sponsor: Beehiiv

(15:56) Team Composition and Investment in Building a Media Empire

(18:21) Evolution of Business Media

(29:37) Investment and Growth Strategies in the Creator Space

(34:41) Data Collection and Monetization

(42:24) Leveraging Creator Partnerships for Event Success

(46:56) Potential of Paid Communities in Niche Markets

(51:10) Podcasting Insights and the Future of Media

(54:52) Wrap

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This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.