The Creative Act

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Comedy allows performers like Tim Gillin and Gerard Carmichael to say things that can't be said seriously. The comedy world is like the Galapagos Islands, with unique and unconventional approaches. It takes experimentation and years of bombing to master the execution. Comedy is a problem-solving art, with no formula for being funny. Louis C.K. benefits from ignorance.

Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy.

Rory started Ogilvy’s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising.

Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational.

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