The best networks prioritize utility over social features when launching, as seen in Instagram's evolution from a filter app to a social network. Starting with utility allows a network to build a stable user base before adding social elements. Artifact aims to prioritize utility as a platform for discovery and discussion, unlike many social networks today. Focusing on a specific job or slice of what existing companies do, like Instagram did with photos, can lead to a uniquely optimized user experience. Additionally, there is a need to establish trust with publishers when working to include their content on a platform, given the history of failed attempts to unite the media and technology industries.