E061: Part 1: How to build resiliency into your business
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The Importance of Creative and Production Value in Marketing
The main takeaway highlights the significance of creative in marketing campaigns, emphasizing the need for high production value. The discussion revolves around the balance between high-quality creative content and the volume of creative required for effective campaigns. The term 'Lo-Fi creative' is introduced, contrasting high and low-quality creative content. The conversation stresses the importance of creating both high-performance and well-branded creative content. Moreover, the statement 'creative is the new targeting' implies that creative content plays a crucial role in reaching and engaging the target audience.
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