Exploring the Connection Between Capitalism and Human Desire

Capitalism perfectly aligns with human psychology and desire by constantly bombarding individuals with products they desire and strive towards. Through commodity fetishism, products are imbued with magical qualities, driving individuals to desire them. This connection between human psychology and material products taps into people's identities, creating a cycle of desire and consumption. Global capitalism leverages human desire and identity, leading to irrational consumer behavior akin to religious devotion. Capitalism teaches individuals how to desire from a young age, providing the illusion of freedom in choice while limiting the framework within which choices can be made. Slavoj Žižek emphasizes the importance of becoming aware of the messaging of global capitalism that is internalized through media. Through deconstructing the ideology presented in movies and media, individuals can better understand how capitalism shapes their thinking and desires, ultimately impacting their actions and beliefs.