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#530: Sir James Dyson — Founder of Dyson and Master Inventor on How to Turn the Mundane into Magic

The Tim Ferriss Show

notes

NOTE

Challenges of Asking People if a Product Will Be Successful

Asking potential customers if they want a product is not always a reliable way to predict its success/nHenry Ford's quote suggests that customers may not know what they truly want until it is presented to them

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Transcript

Episode notes

Brought to you by Athletic Greens all-in-one nutritional supplement and Theragun percussive muscle therapy devices.

Sir James Dyson is the founder and chairman of Dyson. Through investment in science and technology and working alongside Dyson’s 6,000 engineers and scientists, he develops products that solve problems ignored by others. Sir James was elected a Fellow of the Royal Society in 2015 and appointed to the Order of Merit in the 2016 New Year Honours. He was awarded a CBE in 1996 and a Knight Bachelor in 2007.

James is the founder of James Dyson Foundation, inspiring the next generation of engineers through scholarships, engineering workshops, university partnerships, and the annual James Dyson Award, an international student design competition. In 2017 James established The Dyson Institute of Engineering and Technology, where undergraduate engineers pay zero tuition and earn a full salary while completing their degree studies and working on real-life projects alongside world-experts in Dyson’s global engineering, research, and technology teams.

James is the author of the new book Invention: A Life, the story of how he came to be an inventor himself and built Dyson, leading it to become one of the most inventive technology companies in the world.

Please enjoy!

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Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.