305: Genius Advice for Content Creators w/ Patrick Bet David
The Think Media Podcast
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The Importance of Mission in Building a Brand
In building a brand, having a mission is crucial for connecting emotionally with people. A strong mission helps individuals to relate, feel inspired, and engage emotionally with the brand. Personalities like 'Dad, how do I?' with a mission of helping people with everyday tasks, instead of solely focusing on individual success, gained one million subscribers in the first month by connecting emotionally with the audience. Without a mission, a company may lack emotional connection with its audience and become more logical than inspirational.
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