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#342 - Google Ads for Growth: How to Build, Test, and Scale Campaigns
DTC POD: How The Best Brands Are Built
Success in Google Ads Requires a Solid Foundation
A successful Google Ads strategy hinges on a strong foundation rather than just technical execution within the platform. Brands typically have some presence in Google Ads, but it’s critical to focus on keyword search volume, as well as other elements such as the quality of product images and titles. Unlike social media ads, where engagement is often driven by creatively stopping users from scrolling, Google Ads requires differentiation among a competitive landscape. Brands must ensure that their creative assets are superior to competitors, which includes optimizing the product feed and leveraging customer reviews. Ultimately, the combination of an effective keyword strategy and high-quality creative assets is essential for scaling success in Google Ads.
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