33sec snip

Rethinking Wellness cover image

Why the Gut-Health Trend Is Mostly Empty Hype with Timothy Caulfield

Rethinking Wellness

NOTE

Beware the Allure of 'Natural'

The concept of 'natural' in health products plays on the illusion that such items are inherently superior and free from harmful chemicals or industrial influences. This appeal to nature can be misleading, as many methods used to modify the microbiome, like supplements and colon cleanses, are not genuinely natural despite their marketing. The power of fallacies related to naturalness significantly influences consumer perception in this arena.

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