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How Social Media Exploits Creators with Taylor Lorenz
Factually! with Adam Conover
The evolution of personal relationships with online content creators
Online content creators in the past had to invent and justify the idea of monetizing their platforms, often relying on a deeply personal relationship with their audience. This personal connection, characterized by confessional content, led to strong recommendations from creators, driving potential business opportunities. Unlike topic-based bloggers, these creators fostered a deeply parasocial bond with their audience, which was crucial in justifying their revenue models and attracting advertisers.
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