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Repositioning the entire company towards one goal
Imagining Arc by The Browser Company
**Exploring with prototypes, it's like going on a roadtrip. **
Prototyping serves as a powerful catalyst for innovation, enabling teams to rapidly explore new ideas and approaches. When a team member independently created a Swift prototype, it quickly garnered unanimous enthusiasm, prompting an immediate shift in direction for the entire company. This process highlights the importance of experimentation and adaptability, akin to a road trip, where discovery unfolds as you navigate through uncharted territory. Emphasizing hands-on testing through prototypes fosters a culture of proving concepts and iterating based on real experiences, ultimately aligning with organizational values of exploration and innovation.
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