The Importance of Creating a Valuable In-Person Shopping Experience

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Sometimes you get lucky in life, and this was one of those moments. I've had similar moments in business before, and I wanted to store the product when it was financially right. I wanted to make sure that when we have a store, it's better than everyone else in terms of value for the price. Even though online shopping is the future, human psychology still craves the experience of physical retail. People want to go and see something new in person. I knew this and wanted to capitalize on it from a brand perspective.

Introducing Reese Wabara, former Manchester City defender and CEO of one of Britain’s most successful fashion labels. With the help of Gymshark founder Lewis Morgan, Reese ventured into entrepreneurship whilst in the midst of his football career. Manière De Voir was established in 2013 with the clear goal of creating trend-focused contemporary designs at competitive prices. After retiring from football in 2017, MDV skyrocketed with a 187% YoY growth, whilst becoming a staple wardrobe choice for celebrities across the globe.

In today’s episode, we dive deep into Reese’s story, uncovering the secrets and mindset behind his monumental success.

» Topics «
Brand startup
Business management
Entrepreneurship
Marketing
Financial advice
Friendship & relationships
Loyalty & trust
Failure & regret
Hedonism & philosophies
Balancing trends & value
Perfectionism versus the “good enough” mindset

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