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Escalation of Commitment with Organizational Behavior Professor Barry
Escalation of commitment, a concept coined by Professor Barry, is when individuals add more resources to a failing course of action to rectify a loss. Despite being an expert in this area, even Professor Barry has fallen victim to escalation at times. This phenomenon can be seen in various aspects of life, such as holding onto old cars past their warranty or staying in a struggling marriage. The challenge lies in recognizing when one is caught in an escalation trap to avoid further losses.