E323 | EUVC Awards | Beata Klein, Principal at Creandum on AI in B2B SaaS: Beyond Vertical and into the Horizon(tal)
EUVC
Exploring the Dynamics of Vertical and Horizontal Tech Plays in the Industry
The key difference between horizontal and vertical tech plays lies in the specialized models for each use case in vertical SaaS, allowing for better data manipulation. Vertical players have the advantage of training on specific data and prompt engineering, setting them apart in the market. In contrast, entering certain verticals like Bio and Pharma can be challenging due to the inertia of buyers, leading to significant distribution friction.
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