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Why Facebook purchases so many GPUs
Facebook's acquisition of GPUs stems from the need to build scalable infrastructure capable of evolving with emerging demands, particularly in content recommendation systems. The transition from a reliance on user-followed content to an expansive repertoire that includes unconnected content necessitated a significant increase in processing power. This shift expanded potential content candidates from thousands to hundreds of millions, requiring robust GPU capacity to support complex training models efficiently. Anticipating unforeseen challenges, the strategy was to double the GPU procurement to ensure preparedness for future developments, including advancements in AI and large model training. This foresight has proven advantageous, enabling the platform to enhance user engagement through improved content recommendations, ultimately unlocking new opportunities for Instagram and Facebook.