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Ep. 301: Reclaiming Time and Focus (w/ Jordan Harbinger)
Deep Questions with Cal Newport
Focusing on the Positive Vision
Titles that focus on positive selling propositions tend to perform well, while those highlighting negative aspects may underperform. Emphasizing positive visions of improvement is more appealing than pointing out negative aspects to escape. Shifting to a positive title like 'Be So Good They Can't Ignore You' resulted in increased book sales and publisher interest, demonstrating the power of positivity in marketing and selling products.
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