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Selling to the C-Suite with Mark Hunter

Outbound Squad

NOTE

Master the Numbers Before Sharing

Understanding the context and derivation of numbers is essential before presenting them, especially to C-suite executives. Being unable to explain how numbers are derived can undermine credibility and portray a lack of depth in knowledge. It’s crucial to avoid overwhelming C-suite members with overly technical details, as they focus on strategic outcomes rather than operational intricacies. Engaging in technical discussions may lead to being redirected to lower-level personnel, which could embarrass the executives. Presentation should be concise and relevant, emphasizing strategic insights rather than granular data.

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