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89: The Art of War by Sun Tzu

Made You Think

NOTE

The Ineffectiveness of the Direct Approach in Persuasion

The insight highlights the inefficacy of the direct approach in persuading or convincing someone, drawing parallels from the art of war. It emphasizes the concept of the indirect approach, where attacking someone's most fortified position head-on is portrayed as ineffective. The speaker mentions that in situations like interpersonal conflicts or debates, a direct approach, like forcefully confronting someone with opposing views, is unlikely to lead to a change in opinion. Instead, employing strategies that deviate from the obvious and frontal assault, such as the concept of besieging walled cities in the art of war, is advocated for achieving successful persuasion or influence.

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