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Embrace Virality for Growth
Leveraging viral marketing can significantly enhance the reach of testing services, such as new IQ tests or personality assessments. Transitioning from traditional book funnels to innovative online advertising strategies, particularly through social media, can streamline the customer acquisition process. A compelling case includes the success story of Michael Birch, who demonstrated the effectiveness of viral mechanisms in building successful social networks. This insight emphasizes the potential of modern marketing techniques to create rapid engagement and conversion, making testing products more accessible and widely circulated.