Key Components of a Successful Presentation

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A successful presentation consists of three key components: the case or structure, creativity, and connection. The case includes the structure of the presentation, persuasive arguments, and closing. Creativity is crucial to making the message land and connect with the audience. Establishing a comfortable and relatable connection with the audience is vital for a successful presentation.

This week I’m excited to welcome Terri Sjodin for a great conversation about her new book, Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes. Terri is the Principal and Founder of Sjodin Communications, a public speaking, sales training and consulting firm based in Newport Beach, CA. In addition to her latest book, she is the author of the book, Small Message, Big Impact, which hit the New York Times, USA Today and Wall Street Journal Bestseller Lists. For over 20 years Terri has served as a speaker and consultant to an impressive list of corporations, associations, academic conferences, CEO's and Members of the U.S. Congress. She is a high-content speaker and her style is fresh, sassy and practical. Terri is considered one of the most sought-after sales, communications and speaking consultants in the country.

In this episode, we'll unpack the power of preparation in seizing unexpected opportunities and the underestimated influence of body language. Terri shares her insider knowledge on why public speaking should be embraced as a gateway to new horizons, drawing from her rich personal experiences in speech and debate. We discuss the transforming capacity of verbal communication training and how improving presentation skills can dramatically increase professional competency. In addition Terri advises how to lead conversations with potential clients towards a smooth commitment and how to handle responses that aren't outright rejections. Facing the challenge of last-minute presentations, we'll explore Terri's approach to structure, creativity, and credibility. So join us as we delve into techniques to keep your audience captivated and your presentations impactful.

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