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The Hybrid Approach of Product Acquisition and Improvement
The main difference between private equity and their approach is that they focus on cheap financing and high-level improvements to make a profit in a few years. In this case, they are very hands-on, rewriting software, changing IT architecture, designing user experience, adding/removing features, and dramatically revising marketing and monetization. The team consists mostly of software engineers, AI researchers, and data scientists. The approach is likened to a mix between private equity and a product/technology company, where they acquire products, regardless of their growth, as long as the opportunity to improve them is significant and the price is right.