Quality Over Quantity: Cultivating Meaningful Engagement

In the early stages of developing a network product, prioritizing user engagement over mass marketing is crucial. The origin of users impacts the strength of the product's network effect; personal recommendations from friends tend to foster deeper engagement than generic advertising. Opting to forgo opportunities for broad exposure, such as celebrity endorsements, allows for the cultivation of a more organic user base, leading to sustained growth and scalability. The focus should be on building a community that drives organic virality and density, rather than simply accumulating large numbers of users without meaningful interactions.

Transcript

Play full episode

Transcript

Episode notes

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app