From Swipe to Scale: How Tinder Became #1
a16z Podcast
00:00
Quality Over Quantity: Cultivating Meaningful Engagement
In the early stages of developing a network product, prioritizing user engagement over mass marketing is crucial. The origin of users impacts the strength of the product's network effect; personal recommendations from friends tend to foster deeper engagement than generic advertising. Opting to forgo opportunities for broad exposure, such as celebrity endorsements, allows for the cultivation of a more organic user base, leading to sustained growth and scalability. The focus should be on building a community that drives organic virality and density, rather than simply accumulating large numbers of users without meaningful interactions.
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