Start a Startup in Your Area of Expertise

Starting a startup in an area where you have expertise can significantly streamline the process of finding a startup idea. Focusing on an idea space where you are an expert can lead to quick and painless idea generation, such as demonstrated by the Rezi founders who leveraged their knowledge in real estate and fintech to create a successful startup. It is advisable for founders with specific expertise to first explore ideas within their domain knowledge, as this can result in a perfect founder-market fit and increase the chances of startup success.