The Role of Technology in Creativity

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Sometimes our perception of value is based on a quick, knee-jerk reaction. By changing our frame of reference, we can find different perspectives. Innovation requires convincing people to buy it. Just like Steve Jobs and Edison, who were both innovators and marketers. Marketing plays a fundamental role in garnering attention. Even solar panels, which are highly efficient, have yet to find effective sales strategies.

Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy.

Rory started Ogilvy’s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising.

Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational.

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