073 - Deep Dive: Branding, Sales and Creativity — with Marty Neumeier
The Futur with Chris Do
What Branding Isn't
Branding is not a logo, a product, a promise, a sum of all impressions, or a single entity. Instead, a brand is the result of a customer's perception, residing in their thoughts and emotions. It is a reputation that varies among individuals but should align with the company's objectives and bring benefits.
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