PETE ROBERTS | Build a 100-Year Plan
Order of Man
Relatability Breeds Inspiration
Hiring talent from established brands can enhance credibility, yet the essence of success lies in relatability and purpose. Audiences often desire connection with 'regular' individuals who achieve greatness over time, rather than seemingly unattainable figures. Authenticity resonates more effectively than highs of expertise, as it can inspire others to pursue extraordinary achievements. Furthermore, while ideas are significant, they must be anchored in a strong sense of purpose; without it, even the best concepts may falter, leading to business failures.
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