Content negotiation involves caching JSON and HTML with different encodings, such as using gzip for one and not the other. It allows sending different content types via the same URL, enabling flexibility and efficient data delivery.
Scott and Wes dive into the cache problem, tackling user-specific data and caching security. From marketing A/B testing to content negotiation, they explore various challenges and solutions, including different URL/query parameters, edge logic, and client-side caching.