Startups are focused on saving money by seeking efficient software solutions as larger companies are often less price sensitive. The observation indicates that software lacking fundamental lock-in or pricing power faces a risk of competition offering an 80% feature-complete solution at a significantly lower price. To address this, an incubator named 80 90 is being developed, aiming to deliver 80% functionality at 10% of the price for identified software. By crowdsourcing input for product roadmaps, features, and priorities, the strategy involves agile development to build cost-effective software in collaboration with an offshore developer team.