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S3 | Ep 45 | The Data Strategy Canvass; Aligning Data Strategy with Business Objectives with Samir Sharma, CEO/Founder at Datazuum

Driven by Data: The Podcast

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Data Use Cases vs. Business Use Cases

✨Key takeaways:

  • Define business use cases before data use cases.
  • Align data solutions with business objectives.

Start with the business use case and then determine how it connects to the data use case. This ensures the data solution directly supports a specific business objective. Example: Instead of proposing a data lake as a solution, first identify the business need, such as improving customer retention. Then, explain how a data lake can contribute to that goal by enabling better customer segmentation and targeted campaigns.

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