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Analysis of Market Biases and Coordination Costs
Markets have biases as they are better at serving shallow desires than deep ones due to transactional nature and high customization costs. They tend to prioritize individual desires over collective ones due to high coordination costs associated with group purchases. Markets excel in coordinating around individual and shallow needs because they were successful at solving low hanging fruit problems. However, their biases became more pronounced in the latter half of the 20th century, leading to the neglect of deeper and together needs.