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Measuring Fear and Greed in the Housing Market
The speaker conducts a fear and greed survey to measure the industry sentiment. They aim to create an index reflecting the level of fear and greed in the market. The CEO of Brookfield's statement in 2019 indicated a period of extreme greed, and the speaker wishes they had tracked this sentiment over time. By launching a survey with CRE daily, focusing on construction intentions such as building projects and financial feasibility, the speaker aims to provide a valuable indicator for the industry. This survey will help forecast multi-family permits and stabilize businesses in the building product sector by providing insight into the demand fluctuations in the apartment market.