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Casey Neistat (The Untold Story): "I was a homeless dad at 15 & had $200k debt!"...The Crazy Story Of How I Became The World's No.1 Video Creator!

The Diary Of A CEO with Steven Bartlett

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The Impact of Plan B Thinking on Motivation

The presence of a plan B can significantly reduce motivation towards your plan A. This is supported by a study where two groups were tasked with doing a puzzle to receive a snack. The first group was only offered the snack as a reward for completing the puzzle, while the second group was informed about an alternative option to get the same snack from a vending machine. The second group, having a plan B, exhibited lower motivation levels, spent less time trying to solve the puzzle, and their overall performance plummeted. This outcome demonstrates that the awareness of an alternative plan can lead to reduced motivation and performance, as evidenced in multiple studies.

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