How the Logic of Cults Is Taking Over Modern Life
Plain English with Derek Thompson
The Strength of Strict Churches and Group Belonging
Strict churches enforce commitment, increasing organizational strength and attractiveness by reducing free riders and ensuring active participation from committed members. Contrary to common belief, strictness can enhance belonging by providing clarity, purpose, and a sense of individuality within a group. People are drawn to extreme groups not to lose their personality but to feel more like themselves through a strong collective identity. This sense of belonging appeals to individuals seeking external guidance and a sense of connection. The concept of strict churches can be applied to modern marketing, emphasizing the importance of creating products that foster a deep sense of belonging and identification for consumers.
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