Decoding Content Creation: Harry Stebbings on Creating Standout Content
Decoding Digital
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Defensibility lies in understanding processes and incentivizing sharing
Understanding processes and making content sharing as easy as possible can improve defensibility. Initially, requesting content sharing was direct, but now the focus is on identifying who is incentivized to share the content, such as the team members who seek recognition or advancement. Tailoring sharing requests to specific channels, like LinkedIn over Twitter, and crafting personalized, concise messages with a clear call to action, increases the likelihood of successful content distribution. By simplifying the sharing process and leveraging personal connections, one can efficiently share multiple pieces of content within a short timeframe.
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