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20Growth: Top Five Lessons from Leading Analytics at Facebook and Data Science at Sequoia Capital, The Two Skills Required to do Analytics Well, The Three Types of Execs within Companies and When and How to Hire for Growth with Chandra Narayanan
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Identifying Conversion Rate Discrepancies
By analyzing payment conversion rates at a company, a consultant discovered that Germany had significantly lower rates compared to its neighbors due to the preference for bank transactions over credit cards in Germany. The company's payment system did not support bank transactions, resulting in low conversions. The consultant recommended adding support for bank transactions, leading to a substantial increase in the company's top-line revenue through improved conversion rates.
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