Negotiating NBA TV Rights with Amazon and Traditional Broadcasters

The NBA may benefit from leveraging Amazon's interest in broadcasting NBA games to potentially pressure TNT to increase their offer. Amazon values packages like airing conference finals due to the success of NFL games on their platform. Amazon's previous success with Thursday night football, despite traditional broadcasters deeming it less valuable, highlights their willingness to invest in exclusive content. Amazon's interest in broadcasting an NBA conference final could result in a significant escalation, potentially surpassing what traditional broadcasters like TNT would offer. Amazon's strategy focuses not only on the value of the package but also on establishing relationships with major sports leagues like the NBA, which provides added worth to the deal.