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How To Use Unexpected Content To Grow Your Newsletter And Social Following
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Aim for the Goal, Not Just the Steps
Setting goals requires clarity on what you truly want to achieve, rather than optimizing for intermediary metrics. Many people mistakenly focus on increasing follower counts, believing it will lead directly to sponsorship opportunities. However, the actual aim should be securing sponsors themselves, which are the tangible outcomes of successful outreach and engagement. Follower numbers may assist in that process, but they are not the ultimate target. Thus, ensure that your goals are centered on the end results you desire, not merely the steps that could hypothetically bring you closer to them.
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