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How to use content to build brand - with Chris Walker
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Eliminate to Elevate
In challenging economic situations, the priority should be on deletion or reduction of ineffective programs. High customer acquisition costs and stagnant growth necessitate cutting underperforming initiatives, focusing on activities that yield positive ROI. Companies often overspend on marketing, investing heavily in areas that generate minimal returns. Identifying and eliminating these wasteful expenditures frees up resources for more effective strategies, like adding new initiatives such as podcasts, which can enhance pipeline growth. Ensuring marketing spending aligns with company goals allows for targeted investments that truly accelerate growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode