If you want to grow faster, focus on making more money from your subscribers. It's difficult to find more subscribers at the same price, but it's easy to make more money from them. We monetize our audience through sponsorships and on-demand products. I want to create something new focused on behavioral science and psychology. After our next launch, I'll prioritize this project.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katelyn Bourgoin of the Why We Buy newsletter.
Katelyn's newsletter is earning over $300k in annual revenue—and it's not even her full-time business. She founded Customer Camp in 2019 where she helps businesses figure out what triggers customers to buy so they can market smarter.
In this episode, Louis & Katelyn discuss…
- How she leverages social media to grow & promote her newsletter
- How Katelyn created gamification inside her newsletter
- The lessons Katelyn learned from selling newsletter sponsorships
- Her #1 piece of monetization advice for new newsletter operators
Other Links Mentioned
Katelyn on Twitter
Louis on Twitter