Cultivating a Product Mindset: Focusing on the Customer and Delivering Business Value

When applied to large scale projects, agile methodologies often lead to failure and cost overrun. To succeed, it's important to focus on the customer and deliver business value. Identifying target audience, personas, and conducting discovery are crucial steps that are often overlooked. Balancing customer needs with business value is key. Urgency should be prioritized using high, medium, and low categories.