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The Appeal of Us vs Them Mentality in Media Entrepreneurship
The appeal of reducing the world into 'It-Getters' versus 'zombies' lies in the desire to belong to the group that 'gets it.' This mentality often leads to creating in-groups and out-groups, making it challenging to avoid. To succeed as a media entrepreneur, a common strategy is to prove everyone else wrong by establishing a narrative that sets 'us' apart from 'them.'